Blake McCreary Design

Today’s question comes from Daniela about freelance cold calls. She’s trying to figure out how to find new clients after starting to work on her own as a freelancer graphic designer.

So what makes a logo good? A good and effective logo should follow solid basic design principles, be functional, represent the company, and be unique.  Sound easy enough, right? I don’t think so. The process of designing a logo can very well define its outcome, however, unless you can defend the principles it could be [...]