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Why Designers Fail | Scott Berkun Talk

Written by Blake McCreary on Apr 26, 2010 | View Comments Comments

This is a video from the “From Business to Buttons” Conference where Scott Berkun talks about design failure and its causes. Sometimes it’s problems in our design process or how we carry it out that cause failure. But in many cases, it’s the other stuff, the non-design stuff, the business stuff that causes failure. Scott argues the need to consider these other aspects — pitching ideas, learning to talk the language of business, and so on — as design problems too.

“Studying the perfect cases doesn’t inform as much as the fail cases do.” -Scott Berkun

The Author of this post is Blake McCreary

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  • jayherde

    The ability to communicate in business environments effectively takes a balance of salesmanship, visceral connection, a vision for your partners and listening and preparing for the responses most likely to occur in any presentation.

    I always begin any design project by considering how best to present some kind of credibility about the brand, product, service in a way that is not only bold but effective. Abstract ideas can be clean and clear if presented well and responsive to a business need.

  • jayherde

    The ability to communicate in business environments effectively takes a balance of salesmanship, visceral connection, a vision for your partners and listening and preparing for the responses most likely to occur in any presentation.

    I always begin any design project by considering how best to present some kind of credibility about the brand, product, service in a way that is not only bold but effective. Abstract ideas can be clean and clear if presented well and responsive to a business need.

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