Andy Budd, at Build Conference 2009, thinks looks and first impressions do matter, especially in design, and he shows how such principles can be applied to “seducing” users through design.

“Often [seduction] is seen as a negative thing, it’s seen as bad. People think of it as leading people astray. However, I actually think that seduction can be a good thing, it can be a fun thing.”

Andy Budd – Seductive Design from Build on Vimeo.